As a blogger one of the things you hear all the time is to increase your traffic to your blog you need to post regularly. Some people interpret that to mean everyday and they panic as they really don’t have enough original content ready to blog that frequently. So what do they do?
They fall into the trap of purchasing PLR content to satisfy the output for their blog.
If you’re not aware of PLR (Private Label Rights) , it is content that is created by someone, who then sells it to you (and thousands of other people) giving you the rights to use it as it is, alter it, claim it as yours and publish it on your blog.
Here are 4 reasons you shouldn’t fall into the trap of using PLR Content
1) People who visit your blog are looking for original content. They want to hear what YOU have to say on a subject and they want to hear it in your voice. When you regularly visit a site of someone you get to know their style, when they use PLR content it is obvious that it is not their voice and it diminishes their credibility as an expert in their chosen field (after all if they are claiming to teach you on the subject you would expect them to be able to write about it themselves, wouldn’t you?
In the world of attraction marketing we aim to attract people to us because they resonate with what we are saying. If we are not really saying it we are being dishonest with our readers.
2) Shouldn’t it be called Public Label Rights because it’s sure not Private! If you search for a solution on Google and see 20 articles with the same description you can bet that they’ve used PLR content. I recently saw an article that when Googled came up with a staggering 15,000 plus search results all with the same word for word content. And they all claimed it was their very own work! Yeah okay then!
If I’m a regular reader of your blog and I find out that you claimed an article along with 14,999 other people I am going to feel a little cheated. Yes I thought I was getting exclusive content and now I’m doubting the authenticity of anything you have to say. Not to mention the Google Slap you will get for having duplicate content on your site (15,000 duplicates is some going too!)
Way to lose your readers!
3) How do you know it’s accurate content? You’re buying PLR because you’re not knowledgeable enough (just yet) to write the article yourself but how do you know the article you just paid good money for is actually accurate. A lot of PLR is incorrect and poorly written – do you really want to put your name to that?
Actually I’m being as polite as I can – really most PLR is just plain crap (and out of date crap at that)!
4) It’s just plain cheating! Taking someone else’s work and putting your own name to it is plagiarism at its finest, especially when you have made absolutely no attempt to rewrite it in your own words (and why would you because if you could write it in your own words you would have written it yourself, surely!)
Imagine you are at school and your classmate sells you his essay (and also sells it to over half of the class). You all turn in the same essay word for word and claim it as your own. Wouldn’t you call that cheating? Okay the guy that sold multiple copies of his work is an entrepreneur in the making but the rest of you….
Do you really want to start a relationship with your readers and potential clients by claiming to be something that you’re not? Okay the ‘Rights’ part of PLR does legally allow you to claim that it’s your own work but there is never a reason to be that dishonest with your readers. Transparency is the key to a long lasting relationship with your readers. Because at the end of the day you want those readers to become lifelong clients!
Is there ever an appropriate time to use PLR?
Some people will argue that they have taken the PLR and rewritten it so much that it’s basically a brand new article – well why didn’t you just write an original article in the first place?- original and in your voice!
I can’t see any real reason why you would want to use PLR unless you are 100% confident that the source is an expert. If that’s the case why don’t you simply write an article, crediting the original source and quoting them, including linking back to their blog.
As an blog author you are a content curator. You gather useful information from other blogs around the world and share that information with your readers. That is completely different to using PLR and claiming it as your own.
What do you think?
Do you use PLR? Do you like it? Hate it?
Leave a comment below…
Here’s to your online success,